FREE PLAYBOOK
Early-Stage ISV Growth Playbook
Five evidence tests, a product-market fit decision and practical tools to work out what deserves investment.
Download PDF →Resources
Ideas and tools for better commercial decisions.
Free material for software founders and leadership teams. The resources are optional: the business problem determines what you use.
COMMERCIAL FRAMEWORK
The Growth Loop
Focus · Position · Find · Win · Deliver · Expand · Learn. A shared lens on commercial performance, not a compulsory programme.
Explore all seven stages →ADDITIONAL THINKING
AgentModal
A deeper body of work on buyer journeys, commercial tools, Microsoft-linked propositions and practical AI applications.
Explore AgentModal →Work & ideas
Further reading and practical work.
Work & ideas
Videos, demonstrations, my YouTube channel, Field Notes and personal projects made with AI.
Explore the gallery →Growth self-assessment
An earlier tool for reviewing commercial readiness. Use the answers to raise questions, rather than treating a score as proof that you are ready to grow.
Try the assessment →AgentModal in depth
The earlier detailed material on buyer journeys and using AI in commercial work. The current overview explains how these tools fit alongside the Growth Loop.
Read the detailed material →